Previously, the job involved 17 agencies across two countries. Centralized tag management inside MediaCom.A 13-fold reduction in the volume of tags managed for the automaker.Improvements in the automaker’s website performance that shaved page-load times by nearly a full second, enhancing the customer experience online.Before BrightTag, time-to-market for new tags took six weeks or longer. Real-time deployment of new tags on the automaker’s site enables the agency to instantly launch digital campaigns for increased marketing agility. After choosing BrightTag to streamline and centralize the tag management process, MediaCom achieved the following outcomes for the automaker: Tracking code placed on Web pages to measure site usage and effectiveness of digital campaigns has proliferated in number and complexity, creating a data management nightmare for agencies and brands. Instead of troubleshooting tags, we’re now able to focus on our core job of unlocking valuable customer insights for a key client.” “BrightTag’s flexible, efficient platform enabled us to quickly solve this problem for one of our largest automotive industry clients. “Managing Web analytics is a complicated challenge that often consumes too much time and attention,” said Priya Goel, Senior Analyst, Insights and Analytics, MediaCom. BrightTag Server-Direct enables clients to pass data directly from websites to marketing vendors, improving site speed and data quality. Only the first million broken links will be included in the export.MediaCom, one of the world’s leading media agencies, relies on BrightTag, a global leader in real-time cloud-based marketing technologies, to help a global automaker implement digital campaigns faster, improve the consumer experience online and achieve deeper levels of customer insights, BrightTag announced today.Īfter a review of several competing products, MediaCom selected BrightTag ONE™ Tag Management based on its unique Server-Direct technology and ability to support the collection of data at a very granular level. The Broken Link Details export is an inventory of all link data for broken links and pages, including pages linking to URL, and outerHTML. The Page Summary export is a report with an inventory of all page data found in this Audit/run, including the parent URL. The Rules export is a report of all rule results for this Audit/run in a multi-tab Excel file. The Request Log is an inventory of all network requests that occurred during this Audit/run. The Browser Console Logs export is an Inventory of all browser console log messages found during this Audit/run. The Cookie Inventory export is a report that shows you an inventory for all cookie data found in an Audit/run. The Tag Metadata export is a report that shows metadata such as tag load time, tag status code, duplicates, multiples, and versions. Empty cells are pages that did not have a given technology. The Tag Inventory export is a report that shows you an inventory of all marketing technologies and their accounts found in an audit/run. This report shows various fields of data such as page load time, JavaScript errors, tag multiples, and duplicates, tag status codes, load times, and size for each tag selected. The Tag and Variable Data export is a report that shows all collected data for the tags that you selected when the report was generated. ObservePoint supports the following types of basic exports: All audit exports will be delivered to your email in the form of a download link. You can select any type of export and request it with the Export button to the right. Analyze your Audit data offline and easily integrate your data with your own reporting software through Audit Exports.Īudit Exports can be found in the bottom left-hand corner of all Audits. In the audit report screen, there are many different types of reports that can be exported and used for various analytical purposes.
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